Effect of Corporate Strategy Implementation on Growth Of Aviation Sector in Kenya: A Case of Kenya Civil Aviation Authority

Abstract

Strategic implementation is considered as a key component of organizational growth and success in the recent times of a competitive business environment. Organizational leaders are bound to craft and successfully implement strategies to compete and remain relevant in the global business discourse. However, more often organizations craft good strategies but fail at the implementation phase and thus encounter several challenges including resistance to accept change by the internal stakeholders and rigidity on the side of management, ineffective communication and inadequate monitoring and evaluation programs. This study was therefore set out to assess the effect of corporate strategy implementation on growth of aviation sector: A case of Kenya Civil Aviation Authority. More specifically, the study sought to determine the influence of strategic leadership, strategic communication and strategic monitoring and evaluation on growth of aviation sector: A case of Kenya Civil Aviation Authority. The dynamic capability theory, contingency theory and the theory of growth of the firm were used to anchor the study. Explanatory research design was adopted in this study targeting 230 staff of Kenya Civil Aviation Authority and with use of stratified random sampling, a total of 146 respondents were selected. Primary data was collected using structured questionnaires that had been designed using the existing scales and respondents were issued with questionnaires with 135 correctly filled and returned accounting for 93 percent of the total respondents. Piloting was done to determine instrument reliability while the supervisor and experts were used to establish instrument validity. The data analysis was done through SPSS version 26 means and standard deviations as well as regression analysis and presented through tables and figures. The analysis indicated that strategic leadership (p=0.029<0.05), strategic communication (p=0.031<0.05) as well as strategic monitoring and evaluation (p=0.000<0.05) were all significant enablers of growth of Kenya Civil Aviation Authority. The study concluded that corporate strategy implementation is a significant predictor of organizational growth. It was recommended that the top management team at KCAA should improve on their strategic leadership practices through constant sharing of its visions and strategic goals to all employees and other stakeholders. Strategic communication at KCAA can be improved by ensuring all stakeholders are adequately briefed and informed of the strategy implementation efforts and endeavors. The management team working at Kenya Civil Aviation Authority should have in place an implementation framework that can provide clear guidelines on the strategic implementation process.