Browsing by Author "Gikanga, Judith"
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Effect of corporate reputation on financial performance in the hotel industry: A survey of registered hotels in Kenya
Gikanga, Judith (Africa Nazarene University, 2014)Kenya’s tourism is ranked as the country’s third largest foreign exchange earner after tea and horticulture, and a major employer, accounting for about 12 percent of the total wage employment and 13.7 percent of the gross ...