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Relationship marketing and sustainable competitive advantage of ambulance service providers in Kenya: A case of AMREF flying doctors.
(Africa Nazarene University, 2020-05)
The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and ...
Relationship marketing and sustainable competitive advantage of ambulance service providers in Kenya: a case of AMREF flying doctors
(Africa Nazarene University, 2020-05)
The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and ...