Browsing Business School by Subject "Insurance companies"
Now showing items 1-2 of 2
-
E customer retention strategies and profitability amongst insurance companies in Kenya: a case of Liberty Life Assurance Co. Ltd
(Africa Nazarene University, 2022-06)This study sought to investigate the influence of customer retention on profitability of insurance companies in Kenya using Liberty Life Assurance Company Ltd as a case study. The Specific objectives of the study included ... -
Effects of social media marketing on consumer brand engagement among insurance companies in Kenya: a case of selected insurance companies in Kenya
(Africa Nazarene University, 2023-06)Social media has revolutionized the way brands and consumers interact from a monologue to creating active conversations and engagement through a variety of platforms. Thus, social media allows brands and consumers to ...