Browsing Business School by Author "Mutuku, Lillyan Wanzila"
Now showing items 1-1 of 1
-
Factors affecting competitiveness within the automotive industry in Kenya. a case of General Motors East Africa.
Mutuku, Lillyan Wanzila (Africa Nazarene University, 2018-09)The purpose of this study was to investigate on factors affecting competitiveness within the automotive industry in Kenya. The reason why the study focused on the mentioned topic is due to the fact that Kenyan automotive ...