Browsing Business School by Subject "Deposit Taking Savings and Credit Cooperative Organizations (SACCOs)"

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Differentiation Strategy and Performance of Deposit Taking Savings and Credit Cooperative Organizations in Kirinyaga County, Kenya

Gichuhi, Kimani; John, Kamau; Ndegwa, Jane Wangechi (African Journal of Business & Development Studies, 2024)

Performance is an essential indicator of the success or failure of any organization. In order to remain competitive and increase performance, businesses are increasingly adopting competitive strategies. This study sought ...