Browsing by Author "Wanyeri, Ann Muthoni"

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Effects of social media marketing on consumer brand engagement among insurance companies in Kenya: a case of selected insurance companies in Kenya

Wanyeri, Ann Muthoni (Africa Nazarene University, 2023-06)

Social media has revolutionized the way brands and consumers interact from a monologue to creating active conversations and engagement through a variety of platforms. Thus, social media allows brands and consumers to ...