Browsing by Author "Githae, Simon"
Now showing items 1-1 of 1
-
Effect of mobile distribution application services on sales of fast-moving consumer goods: a case of Pz Cussons East Africa limited
Githae, Simon (Africa Nazarene University, 2022)The Fast-Moving Consumer Goods industry is employing technology to solve some of its most pressing needs with the goal of remaining sustainably profitable. One of the areas of focus recently has been the potential of mobile ...