Browsing Master of Business Administration (MBA) by Author "Muindu, Josephine Kanini"
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Factors influencing competitive advantage within the courier industry in Kenya
Muindu, Josephine Kanini (Africa Nazarene University, 2018-09)This study sought to establish factors influencing competitive advantage in Kenya’s courier industry. Four key factors ranging from firm’s strategy, firm’s leadership, firm’s resources and organizational culture on competitive ...