Browsing Master of Business Administration (MBA) by Author "Simba, Brenda Atieno"
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Strategies of customer retention among commercial banks in Kenya : A case of bank of Africa, Kenya
Simba, Brenda Atieno (Africa Nazarene University, 2019-11)A customer is one of the significant assets for any profit-making firm, hence most profit making firms strive to acquire and retain as many customers as possible so as not to experience nose-diving of profits. While few ...