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Strategies of customer retention among commercial banks in Kenya : A case of bank of Africa, Kenya
(Africa Nazarene University, 2019-11)
A customer is one of the significant assets for any profit-making firm, hence most profit making firms strive to acquire and retain as many customers as possible so as not to experience nose-diving of profits. While few ...
Influence of service quality on customer retention among deposit taking SACCOS in Kenya : A case of Mwalimu national sacco in Nairobi
SACCOs are on the forefront to offer financial services to their members; but they encounter with countless problems such as lack of customer care services, lack of good governance, weak member confidence, and inadequate ...